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De-Risk growth and innovation when launching new products

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Product-Market Fit Testing

Strategically test value propositions and consumer response before going to market.

Experimentation is the beginning of a data-driven decision-making culture change: How do you use experimentation? How do you know if customers will actually care about your new product or marketing angle? Is there a way to find out before you exhaust your budget?

Our unique approach allows for on-brand experimentation to collect data from multiple hypotheses so you can guide strategy and resource allocation.

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Trial multiple product feature sets / messaging variations over separate conversion funnels on actual consumers. Choose to be anonymous when testing, or choose to perfectly match your brand guidelines

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Quickly identify the best-converting propositions while gathering data and insights to help fine-tune product-features, messaging and go-to-market strategy.

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De-risk your marketing initiatives and test strategy. With clear-eyed decision-making backed by actual consumer behavior data, you'll be better placed to execute on growth strategy.

Ready to get started?