Rigorous Approach to Strategy with ROI Focus
Touchpoint 360°
For better outcomes, we bring more quantitative and qualitative customer behaviour data to power better strategy and implementation.
From setting up analytics dashboards to managing martech stacks to augment your strategy, we simplify growth by adding more dependable insight and speed to your process.
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Jobs-To-Be-Done Quantitative Research
Experimentation & Product-Market Fit Testing
Journey 360
Strategy 360
Competitor
De-positioning
T360 Prioritization
Dashboard
Touchpoint 360 maps insights, data, opportunities
and threats, according to your needs.
Jobs-To-Be-Done Quantitative Research
Our approach to understanding customers covers both qualitative, quantitative and desktop research for the development of more rigorous strategy.
The underlying needs and desired outcomes of your audience can dictate better messaging, channel and product feature strategy. In addition to qualitative research, we can bring a more qualitative approach to prioritising segments of customers and identify their most pressing functional and emotional/social needs.
Experimentation and Product-Market Fit Testing
Strategically test value propositions and consumer response before going to market.
Experimentation is the beginning of a data-driven decision-making culture change: How do you use experimentation? How do you know if customers will actually care about your new product or marketing angle? Is there a way to find out before you exhaust your budget?
Our unique approach allows for on-brand experimentation to collect data from multiple hypotheses so you can guide strategy and resource allocation.
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Journey 360
Journey 360 analysis maps all the workstreams into a comprehensive framework.
To further dominate against competitors, the most innovative companies are beginning to migrate investment towards the Purchase and Post-purchase phases. This improves retention and customer lifetime value to maximise business value.
Strategy 360
Comprehensive strategic analysis with Three Key Elements of Strategy
The same lenses that guide corporate strategy should be used to guide Brand Strategy. They can be applied to systematically rate touchpoints and value propositions/ benefits.
When strategy and brand are co-developed, sustainable and and powerful growth can be unlocked.
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Competitive Analysis
Benchmarking against the
Competitive Landscape
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Customer Needs
Defining your strategy against
Customer Needs
Competitive Advantage
Aligning strategy to the moats around your competitive advantage and with external growth factors
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Competitor De-Positioning
A core part of product strategy includes developing a roadmap aligned to a strategy that is differentiated, relevant and sustainable, that also depositions your key competitors.
This allows you to authentically and positively differentiate your brand experiences versus your competitors.
T360 Prioritization
Dashboard
A competitor analysis can uncover a approach required to grow in your specific industry competitor landscape.
Some key success factors and strategies will be table-stakes. Others will be key differentiators. These can be ranked against three levels of core competence to determine investment priority.
Our digital acceleration options support your business goals whatever your level of digital transformation.
Each is designed to drive growth.
De-Risk Growth
and launch new products more safely
Enable Growth to counter the move to online retail
Drive Growth
in the face of suppressed demand
Optimise Operations
to minimise
cost pressure
You’ll be in good company
GrowthOps is a partner committed to the long game. We’ve maintained successful long-term partnerships with leading organisations across the region to reinvent growth,
unlock potential and make brands work harder.
